Anfani Brokerage Platform

An Energy matching platform that connects Businesses with Energy Providers and Financiers.

Client Sub-saharan Africa ClimateTech
Year 2024
Role Strategy & Product Lead
Category Product Management
Product Strategy User Research Roadmapping Market Validation Systems Thinking Cross-functional Team Leadership Wireframes Data-Driven Decision Making
Project cover

Project Overview

Anfani is a brokerage platform that connects businesses with energy providers and financiers. The platform simplifies clean energy access by combining smart energy matching with embedded fintech and full project lifecycle tools.

Problem Statement

Businesses in emerging markets face challenges accessing reliable energy and financing options. The market is fragmented, with no unified tool to connect demand, supply, and capital—slowing clean energy deployment.


The challenges

  • Build a platform that matches businesses with suitable energy providers and financiers.
  • Ensure trust between multiple parties—off-takers, developers, and financiers.
  • Embed secure fintech features (escrow, KYC, payments) within the platform.
  • Provide tools for project tracking, documentation, and performance management.

Design Process

We applied a Design Thinking approach to build the platform and test market readiness.

Discover Phase:

Quantitative Research

Competitive Analysis

Define Phase:

We created user personas for:

Ideation Phase:

Design Phase:

Mid-fidelity Wireframes:

Results


View Live Project